Our vision
To be among the leading Saudi companies in developing tourism and leisure destinations.

We create tourism and leisure destinations built on a clear vision, exceptional experiences and operations that make a difference, delivering destinations with identity and lasting value.
Our story
Tourism Enterprise Company (Shams) was founded to develop and operate tourism and leisure projects that offer visitors distinctive experiences and maximize the value of tourism assets and destinations.
Today, we continue to grow our business with a vision focused on building more attractive destinations, enhancing the guest experience and developing strategic partnerships that support sustainable growth, at a time when tourism in the Kingdom is undergoing one of its biggest transformations.

Our vision
To be among the leading Saudi companies in developing tourism and leisure destinations.
Our mission
We turn tourism potential into experiences and lasting value for visitors and the community.
Our journey
A journey that has built up operating experience and market knowledge, and is now heading towards wider expansion.
1991
Tourism Enterprise Company (Shams) is established to develop and operate tourism and leisure projects.
Operations
Developing destination management capabilities: accommodation, marine activities, family entertainment, and dining and hospitality.
Today
A coastal destination on Half Moon Bay in Al Khobar, combining accommodation, marine activities and family entertainment.
Growth
Investing in the SEDCO Capital – Ajdan Fairmont Fund to develop the Fairmont Ajdan Al Khobar hotel on the waterfront.
The future
Seeking new opportunities and long-term strategic partnerships that support sustainable growth.
Shams values
Not slogans, but standards we use to measure our everyday decisions in every destination we develop and operate.
We put the guest experience at the heart of everything we do, from the moment of arrival to departure.
We strive to deliver high standards of service and operations across all our work, and we measure them continuously.
We constantly look for new ideas that make the experience more distinctive and give each destination its character.
We work with professionalism and transparency, committed to responsible and sustainable practices towards the environment and the community.
We believe real growth comes through long-term strategic partnerships.
Our approach
Four stages we go through in every project, from reading the site to operating and developing the experience.
Studying the site’s assets, the surrounding market and the needs of target visitors.
Building the destination concept around the guest journey: arrival, stay, activities and hospitality.
Delivering and operating facilities with clear service standards and trained teams.
Tracking visitor satisfaction and operational efficiency, and improving the offer season after season.
Leadership
The Board sets the company’s strategic direction and oversees its performance, safeguarding the rights of shareholders and stakeholders.

Chairman of the Board
Mr. Nasser Al-Barrak has more than 15 years of experience in investment and in portfolio and fund management, with a varied career in the financial and investment sector.

Managing Director and CEO
Mr. Majed Al-Otaibi has more than 25 years of experience in investment and asset management, during which he held numerous leadership positions in banking and investment companies, leading innovative investment strategies while applying the highest standards of governance and risk management. He holds a master’s degree in economics from Ohio University in the United States.

Board Member
Dr. Fawaz Al-Alamy has extensive professional and academic experience spanning more than 40 years, combining executive, advisory and academic roles with contributions to international trade and economic policy.

Board Member
Mr. Khalid bin Mohammed Al-Gazlan, a member of the Shams Board of Directors and Chairman of the Nomination and Remuneration Committee, has distinguished leadership experience in strategic management, shared services and human resources. He has held a number of leadership positions in the public and private sectors, most notably Deputy Minister for Shared Services at the Ministry of Hajj and Umrah, and Chief Strategic and Operational Leadership Officer at the Saudi Arabian Refineries Company (SARCO). He holds master’s degrees in project management and business administration from Colorado Technical University in the United States.

Board Member
Dr. Saif Al-Harbi has specialized expertise in research, innovation and the development of sustainable agriculture, combining academic and research experience with work alongside government and private entities.

Board Member
Mr. Fares Al-Fares has more than 25 years of experience in investment and asset management, with a career specializing in investment and equity management and in developing investment portfolios.

Board Member
Dr. Sarah Al-Subaie has distinguished academic and strategic experience in scientific research, innovation, technology and collaboration between academia and industry, combining scientific specialization with expertise in developing institutional strategies.
Leadership
A team that leads the execution of the strategy and the day-to-day operations of Shams destinations and projects.

Vice Chairman and Managing Director
Mr. Majed Al-Otaibi has more than 25 years of experience in investment and asset management, during which he held numerous leadership positions in banking and investment companies, leading innovative investment strategies while applying the highest standards of governance and risk management. He holds a master’s degree in economics from Ohio University in the United States.

Deputy CEO and Board Secretary
Mr. Mohammed Al-Shetewi has more than 15 years of experience at Shams, during which he has held a number of positions, giving him a comprehensive understanding of the company’s business and institutional operations. He has represented the company before the Capital Market Authority since 2012 and has served as Deputy CEO since 2018. He holds a bachelor’s degree in business administration.

Human Resources Director

Chief Financial Officer
Mr. Mohammed Al-Hajri has more than 25 years of experience in financial management and accounting, with specialized expertise in the hospitality, hotel and resort sector.

Director of Legal Affairs and Governance

Investment Director

Business Development Director
Mohamed Jalali is an executive in the premium hospitality and hotel sector, with over 30 years of experience in the management and operation of hotels and resorts across Tunisia, Germany, Kenya, and Saudi Arabia. He began his career with the Abou Nawas hotel group in Tunisia, later holding leadership positions in the travel and leisure industry. He has also led several hotels under prestigious international brands, including Golden Tulip (Louvre Hotels Group) and Mena Hotels.
Contact
Our team is ready to answer your questions about the company, its projects and partnership opportunities.