+966 13 836 6669 [email protected]

Al Khobar, Kingdom of Saudi Arabia

العربية
A wooden deck with loungers overlooking the sea at sunset

About us

We create tourism and leisure destinations built on a clear vision, exceptional experiences and operations that make a difference, delivering destinations with identity and lasting value.

Our story

From a coastal site… to a destination with character

Tourism Enterprise Company (Shams) was founded to develop and operate tourism and leisure projects that offer visitors distinctive experiences and maximize the value of tourism assets and destinations.

Today, we continue to grow our business with a vision focused on building more attractive destinations, enhancing the guest experience and developing strategic partnerships that support sustainable growth, at a time when tourism in the Kingdom is undergoing one of its biggest transformations.

1991Founded
Al KhobarHeadquarters
Our projectsPalm Beach Resort · Fairmont Ajdan
The sea at dawn with birds flying over the horizon

Our vision

To be among the leading Saudi companies in developing tourism and leisure destinations.

Our mission

We turn tourism potential into experiences and lasting value for visitors and the community.

Our journey

Milestones on the Shams journey

A journey that has built up operating experience and market knowledge, and is now heading towards wider expansion.

  1. 1991

    Founded

    Tourism Enterprise Company (Shams) is established to develop and operate tourism and leisure projects.

  2. Operations

    Building operating expertise

    Developing destination management capabilities: accommodation, marine activities, family entertainment, and dining and hospitality.

  3. Today

    Palm Beach Resort

    A coastal destination on Half Moon Bay in Al Khobar, combining accommodation, marine activities and family entertainment.

  4. Growth

    Fairmont Ajdan

    Investing in the SEDCO Capital – Ajdan Fairmont Fund to develop the Fairmont Ajdan Al Khobar hotel on the waterfront.

  5. The future

    Expanding the portfolio

    Seeking new opportunities and long-term strategic partnerships that support sustainable growth.

Shams values

Five values that shape how we work

Not slogans, but standards we use to measure our everyday decisions in every destination we develop and operate.

01

Hospitality

We put the guest experience at the heart of everything we do, from the moment of arrival to departure.

02

Quality

We strive to deliver high standards of service and operations across all our work, and we measure them continuously.

03

Innovation

We constantly look for new ideas that make the experience more distinctive and give each destination its character.

04

Responsibility

We work with professionalism and transparency, committed to responsible and sustainable practices towards the environment and the community.

05

Partnership

We believe real growth comes through long-term strategic partnerships.

Our approach

How we build a destination

Four stages we go through in every project, from reading the site to operating and developing the experience.

  1. 01

    Reading the site

    Studying the site’s assets, the surrounding market and the needs of target visitors.

  2. 02

    Designing the experience

    Building the destination concept around the guest journey: arrival, stay, activities and hospitality.

  3. 03

    Development and operations

    Delivering and operating facilities with clear service standards and trained teams.

  4. 04

    Measuring and improving

    Tracking visitor satisfaction and operational efficiency, and improving the offer season after season.

Leadership

Board of Directors

The Board sets the company’s strategic direction and oversees its performance, safeguarding the rights of shareholders and stakeholders.

Mr. Nasser bin Khalaf Al-Barrak

Mr. Nasser bin Khalaf Al-Barrak

Chairman of the Board

Mr. Nasser Al-Barrak has more than 15 years of experience in investment and in portfolio and fund management, with a varied career in the financial and investment sector.

Mr. Nasser bin Khalaf Al-Barrak

Chairman of the Board

Mr. Nasser Al-Barrak has more than 15 years of experience in investment and in portfolio and fund management, with a varied career in the financial and investment sector.

He is Chairman of the Board of Tourism Enterprise Company (Shams), and has previously held several leadership positions, most notably Head of Equity Portfolios at Al Arabi Financial and Equity Investment Manager at Lama Investment Company, in addition to his experience in establishing and managing real estate and investment funds.

He holds a bachelor’s degree in economics from Imam Mohammad Ibn Saud Islamic University, and serves on the Development and Investment Committee and the Nomination and Remuneration Committee at Shams.

Mr. Majed bin Nawar Al-Otaibi

Mr. Majed bin Nawar Al-Otaibi

Managing Director and CEO

Mr. Majed Al-Otaibi has more than 25 years of experience in investment and asset management, during which he held numerous leadership positions in banking and investment companies, leading innovative investment strategies while applying the highest standards of governance and risk management. He holds a master’s degree in economics from Ohio University in the United States.

Mr. Majed bin Nawar Al-Otaibi

Managing Director and CEO

Mr. Majed Al-Otaibi has more than 25 years of experience in investment and asset management, during which he held numerous leadership positions in banking and investment companies, leading innovative investment strategies while applying the highest standards of governance and risk management. He holds a master’s degree in economics from Ohio University in the United States.

Dr. Fawaz bin Abdulsattar Al-Alamy

Dr. Fawaz bin Abdulsattar Al-Alamy

Board Member

Dr. Fawaz Al-Alamy has extensive professional and academic experience spanning more than 40 years, combining executive, advisory and academic roles with contributions to international trade and economic policy.

Dr. Fawaz bin Abdulsattar Al-Alamy

Board Member

Dr. Fawaz Al-Alamy has extensive professional and academic experience spanning more than 40 years, combining executive, advisory and academic roles with contributions to international trade and economic policy.

He previously served as Deputy Minister of Commerce and Industry and headed the negotiating team for the Kingdom’s accession to the World Trade Organization, in addition to holding several executive positions and board memberships in Saudi companies.

He currently holds a number of advisory and academic roles, including Chairman of the Board of the International Trade Consultancy Office and Visiting Professor of International Commercial Law at the Faculty of Law, University of London.

Dr. Fawaz holds bachelor’s, master’s and doctoral degrees in energy physics from the United Kingdom, as well as a diploma in economic and financial sciences from Stanford University. At Shams, he chairs the Audit Committee.

Mr. Khalid bin Mohammed Al-Gazlan

Mr. Khalid bin Mohammed Al-Gazlan

Board Member

Mr. Khalid bin Mohammed Al-Gazlan, a member of the Shams Board of Directors and Chairman of the Nomination and Remuneration Committee, has distinguished leadership experience in strategic management, shared services and human resources. He has held a number of leadership positions in the public and private sectors, most notably Deputy Minister for Shared Services at the Ministry of Hajj and Umrah, and Chief Strategic and Operational Leadership Officer at the Saudi Arabian Refineries Company (SARCO). He holds master’s degrees in project management and business administration from Colorado Technical University in the United States.

Mr. Khalid bin Mohammed Al-Gazlan

Board Member

Mr. Khalid bin Mohammed Al-Gazlan, a member of the Shams Board of Directors and Chairman of the Nomination and Remuneration Committee, has distinguished leadership experience in strategic management, shared services and human resources. He has held a number of leadership positions in the public and private sectors, most notably Deputy Minister for Shared Services at the Ministry of Hajj and Umrah, and Chief Strategic and Operational Leadership Officer at the Saudi Arabian Refineries Company (SARCO). He holds master’s degrees in project management and business administration from Colorado Technical University in the United States.

Dr. Saif bin Fuhaid Al-Harbi

Dr. Saif bin Fuhaid Al-Harbi

Board Member

Dr. Saif Al-Harbi has specialized expertise in research, innovation and the development of sustainable agriculture, combining academic and research experience with work alongside government and private entities.

Dr. Saif bin Fuhaid Al-Harbi

Board Member

Dr. Saif Al-Harbi has specialized expertise in research, innovation and the development of sustainable agriculture, combining academic and research experience with work alongside government and private entities.

He is currently Head of Research Planning and Implementation at the National Research and Development Center for Sustainable Agriculture, and has previously led a number of research initiatives and projects, including a project under the International Atomic Energy Agency, in addition to working as a research adviser to government and private entities.

He holds a PhD in agricultural sciences (soil science) from Oklahoma State University, a master’s degree in soil science from King Saud University and a bachelor’s degree in soil and water sciences from Qassim University.

At Shams, he is a Board member and a member of the Audit Committee, contributing his scientific and research expertise to supporting the company’s direction and strengthening its institutional practices.

Mr. Fares bin Abdulrahman Al-Fares

Mr. Fares bin Abdulrahman Al-Fares

Board Member

Mr. Fares Al-Fares has more than 25 years of experience in investment and asset management, with a career specializing in investment and equity management and in developing investment portfolios.

Mr. Fares bin Abdulrahman Al-Fares

Board Member

Mr. Fares Al-Fares has more than 25 years of experience in investment and asset management, with a career specializing in investment and equity management and in developing investment portfolios.

He is currently Chief Investment Officer at Saudi Advanced Industries Company, and previously held several leadership positions at Al Rajhi Capital, including Head of Asset Management and Head of Equities, in addition to his earlier experience as Head of Asset Management at Yaqeen Capital.

He holds a bachelor’s degree in accounting from Prince Sultan University. At Shams, he is a Board member and a member of the Development and Investment Committee, contributing his investment expertise to supporting the company’s strategic direction and growth opportunities.

Dr. Sarah bint Fahad Al-Subaie

Dr. Sarah bint Fahad Al-Subaie

Board Member

Dr. Sarah Al-Subaie has distinguished academic and strategic experience in scientific research, innovation, technology and collaboration between academia and industry, combining scientific specialization with expertise in developing institutional strategies.

Dr. Sarah bint Fahad Al-Subaie

Board Member

Dr. Sarah Al-Subaie has distinguished academic and strategic experience in scientific research, innovation, technology and collaboration between academia and industry, combining scientific specialization with expertise in developing institutional strategies.

She is currently an Associate Professor at King Saud University, focusing on scientific research and academic–industry collaboration, and previously served as Strategy, Innovation and Technology Adviser at the Ministry of Environment, Water and Agriculture, in addition to experience in quality, restructuring, and health and operational consulting.

She holds a PhD in stem cells and tissue engineering from Imperial College London, a master’s degree in biomedical engineering from University College London and a bachelor’s degree in clinical laboratory sciences from King Saud University.

At Shams, she is a Board member and a member of the Nomination and Remuneration Committee, contributing her scientific and strategic expertise to the company’s development and future direction.

Leadership

Executive Management

A team that leads the execution of the strategy and the day-to-day operations of Shams destinations and projects.

Mr. Majed bin Nawar Al-Otaibi

Mr. Majed bin Nawar Al-Otaibi

Vice Chairman and Managing Director

Mr. Majed Al-Otaibi has more than 25 years of experience in investment and asset management, during which he held numerous leadership positions in banking and investment companies, leading innovative investment strategies while applying the highest standards of governance and risk management. He holds a master’s degree in economics from Ohio University in the United States.

Mr. Majed bin Nawar Al-Otaibi

Vice Chairman and Managing Director

Mr. Majed Al-Otaibi has more than 25 years of experience in investment and asset management, during which he held numerous leadership positions in banking and investment companies, leading innovative investment strategies while applying the highest standards of governance and risk management. He holds a master’s degree in economics from Ohio University in the United States.

CEO’s message

Mr. Majed bin Nawar Al-Otaibi — Vice Chairman and Managing Director

At Shams, we believe that the value of a tourism investment is not created only when an asset is developed, but through how well it is managed and operated. That is how a destination becomes a place visitors seek out, and a source of sustainable returns for shareholders.

Our approach therefore rests on three pillars: careful planning, disciplined capital allocation, and a visitor experience that comes first in our development and operating decisions. With them, we manage our portfolio of tourism and leisure projects and destinations, aiming to maximize their long-term value.

Because the quality of execution is what turns direction into results, we continue to raise our operational efficiency and develop our institutional capabilities by empowering talent, improving processes and strengthening integration across the company.

Our measure of success remains the value we create for our shareholders, customers and community, and we are determined to strengthen Shams’ presence in tourism, hospitality and leisure, in line with the goals of Saudi Vision 2030.

Mr. Mohammed bin Saleh Al-Shetewi

Mr. Mohammed bin Saleh Al-Shetewi

Deputy CEO and Board Secretary

Mr. Mohammed Al-Shetewi has more than 15 years of experience at Shams, during which he has held a number of positions, giving him a comprehensive understanding of the company’s business and institutional operations. He has represented the company before the Capital Market Authority since 2012 and has served as Deputy CEO since 2018. He holds a bachelor’s degree in business administration.

Mr. Mohammed bin Saleh Al-Shetewi

Deputy CEO and Board Secretary

Mr. Mohammed Al-Shetewi has more than 15 years of experience at Shams, during which he has held a number of positions, giving him a comprehensive understanding of the company’s business and institutional operations. He has represented the company before the Capital Market Authority since 2012 and has served as Deputy CEO since 2018. He holds a bachelor’s degree in business administration.

Hamoud bin Hamad Al-Rashidi

Mr. Hamoud bin Hamad Al-Rashidi

Human Resources Director

Mr. Mohammed bin Mahmoud Al-Hajri

Mr. Mohammed bin Mahmoud Al-Hajri

Chief Financial Officer

Mr. Mohammed Al-Hajri has more than 25 years of experience in financial management and accounting, with specialized expertise in the hospitality, hotel and resort sector.

Mr. Mohammed bin Mahmoud Al-Hajri

Chief Financial Officer

Mr. Mohammed Al-Hajri has more than 25 years of experience in financial management and accounting, with specialized expertise in the hospitality, hotel and resort sector.

He is Chief Financial Officer of Tourism Enterprise Company (Shams), and has previously led the financial operations of a number of hotels and hotel groups in the Kingdom and Egypt, including Millennium Makkah Al Naseem and Mövenpick, in addition to his experience in managing financial and investment affairs.

He holds a bachelor of commerce from Cairo University, and is a certified accountant and a member of the Egyptian Society of Accountants and Auditors.

His career combines deep financial expertise with specialized knowledge of the hospitality sector, supporting the efficiency of Shams’ financial performance.

Mr. Elsayed Saad Kassem

Mr. Elsayed Saad Kassem

Director of Legal Affairs and Governance

Turki bin Abdullah Al-Otaibi

Turki bin Abdullah Al-Otaibi

Investment Director

Mohammed bin Ali Jalali

Mohammed bin Ali Jalali

Business Development Director

Mohamed Jalali is an executive in the premium hospitality and hotel sector, with over 30 years of experience in the management and operation of hotels and resorts across Tunisia, Germany, Kenya, and Saudi Arabia. He began his career with the Abou Nawas hotel group in Tunisia, later holding leadership positions in the travel and leisure industry. He has also led several hotels under prestigious international brands, including Golden Tulip (Louvre Hotels Group) and Mena Hotels.

Mohammed bin Ali Jalali

Business Development Director

Mohamed Jalali is an executive in the premium hospitality and hotel sector, with over 30 years of experience in the management and operation of hotels and resorts across Tunisia, Germany, Kenya, and Saudi Arabia. He began his career with the Abou Nawas hotel group in Tunisia, later holding leadership positions in the travel and leisure industry. He has also led several hotels under prestigious international brands, including Golden Tulip (Louvre Hotels Group) and Mena Hotels.

Throughout his career, he has overseen the opening and management of numerous five-star hotels and resorts, with a proven track record of enhancing operational performance, maximizing profitability, elevating guest experiences, and delivering value to investors. He possesses extensive expertise in leading multinational teams, managing hospitality assets, and driving business development.

Fluent in Arabic, French, and English, he is distinguished by his strong leadership and communication skills, as well as a strategic vision that effectively bridges operational excellence with financial performance.

Contact

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