+966 13 836 6669 [email protected]

Al Khobar, Kingdom of Saudi Arabia

العربية
Sunlight filtering through dense trees

Sustainability

Responsible growth that preserves the value of each place and its surrounding environment.

Approach

A destination lasts as long as we care for it

We aim for our growth to be responsible in three directions at once: the environment we operate in, the community we serve and the local economy we contribute to.

Light filtering through blue sea water

Pillars

Three pillars of sustainability

Each pillar has concrete practices that we apply in operating and developing the destination.

01

Environment

Protecting the beach and the surrounding marine environment, conserving water and energy, managing waste and reducing the visual impact of our facilities on the natural landscape.

  • Beach protection
  • Energy and water efficiency
  • Waste management
02

Community

Providing jobs and training for local people, working with local suppliers and offering a safe destination suited to families of all kinds.

  • Local employment
  • Training and development
  • A safe family destination
03

Economy

Building an operating model that delivers long-term growth rather than quick gains, supports the local supply chain and contributes to the growth of tourism in the region.

  • Long-term growth
  • Local suppliers
  • Economic impact

Practices

How it shows in our operations

Practices we apply and improve season after season.

01

Beach cleanliness

Regular cleaning programmes for the beach and nearby waters, and raising visitors’ awareness of caring for the place.

02

Resource efficiency

Water- and energy-saving equipment in our facilities, with consumption monitored and improved.

03

Marine activity safety

Safety standards, equipment and trained supervision for every marine activity.

04

Local purchasing

Preferring local suppliers wherever the required quality is available.

05

An experience for everyone

Facilities and services that consider the needs of older people, people with disabilities and families with children.

Contact

Partnering for a better impact

If you are an organization or supplier that shares these priorities, we would be glad to work together.