Site potential
A site with distinctive nature and clear tourism appeal that is easy to reach from nearby cities.
Investment
We seek opportunities that create long-term value in tourism and leisure, and we work with partners who share the same vision.
Philosophy
We build value. We develop potential.
We believe real value lies not in owning an asset, but in the ability to discover its potential and turn it into a destination with impact and lasting value.
That is where our view of every opportunity begins: we understand the site, read its potential and build around it an integrated experience that combines identity, distinction and operational efficiency.
In a tourism market undergoing a qualitative transformation in the Kingdom, we pursue promising opportunities through well-studied investments and high-quality development that balance sustainable growth with risk management.
We don’t just develop sites; we build value around them that lasts.
Criteria
What we look for in an opportunity
Six criteria we use to assess every opportunity before we commit.
Market size
A sufficient visitor base and a clear demand pattern that supports year-round operations, not just one season.
Operational viability
The ability to operate the asset efficiently with a cost structure that delivers a sustainable return.
Clear ownership
A clear legal and regulatory position for the land and permits that allows development and operation.
Partner alignment
A partner who shares our long-term vision and our standards of quality and responsibility.
Lasting impact
A project that adds to the community and the local economy while preserving the surrounding environment.
How we work
From the first meeting to operations
A clear path we follow with every partner, with responsibilities and stages defined from the start.
01
Introduction and initial screening
An initial meeting to understand the opportunity and the partner’s goals, followed by a preliminary screening against Shams criteria.
02
Study and feasibility
Studying the site, the market and operations, and building return and risk scenarios.
03
Structuring the partnership
Defining the form of cooperation: development, operations, asset management or a joint venture.
04
Delivery and operations
Launching the project according to a clear phased plan, followed by operations, monitoring and improvement.
Forms of cooperation
Three partnership models
Joint development
A partnership to develop a site or an existing asset, sharing investment, expertise and operational responsibility.
Operation and management contracts
Shams operates and manages the asset according to agreed service standards and clear performance indicators.
Advisory and valuation
Feasibility studies, asset valuation and destination concept development, without a direct operational commitment.
The information on this page does not constitute an offer, an invitation to subscribe or an investment recommendation. It is a general description of the company’s approach and possible forms of cooperation.
Development and management services
Assets and destinations Shams develops and invests in
Alongside operating destinations, Shams works with partners to develop and manage assets.
Destination development
From site study and concept development to designing the guest journey and defining the destination’s components and delivery phases.
Asset management
Improving the efficiency of tourism assets and their operational and financial performance, and tracking operating indicators.
Coastal leisure
Developing leisure components on waterfronts and connecting them with accommodation and hospitality in one experience.
Contact
Looking for an operating or development partner?
Contact the Shams team to discuss your needs, whether developing a new destination or improving the efficiency of an existing asset.