This investment reflects our ambitious strategy to keep pace with the remarkable transformation of the Kingdom’s tourism and hospitality sector under Saudi Vision 2030.

Fairmont Ajdan
The Waterfront · Al Khobar. A five-star luxury hotel within the Ajdan Waterfront project.
Investment
Destinations shaping the future of luxury hospitality
At the heart of Al Khobar’s most distinctive waterfront, Shams is taking a step into a new chapter of investment leadership, taking part in developing one of the most prominent luxury hospitality projects in the Eastern Province.
Since joining as an investment partner in the SEDCO Capital – Ajdan Fairmont Fund (November 2024), we have been contributing to the development of Fairmont Ajdan Al Khobar, the five-star icon of the Ajdan Waterfront project, to deliver a premium hospitality experience that blends the charm of the sea with the vibrancy of tourism destinations.

The project
The project at a glance
- Height
- 36 floors
- Capacity
- 160 luxury hotel rooms and suites
Direction
An investment in step with the nation’s ambitions
Through close partnerships with leading global brands, we aim to expand our business, diversify our investment portfolio and create sustainable, dependable value for our customers and shareholders.
Fairmont Ajdan
Shams… investing today in tomorrow’s destinations.
Investors
Follow the Shams investment journey
The company’s reports, disclosures and official announcements in one place.