Half Moon Bay · Al Khobar
Palm Beach Resort
A coastal destination offering an experience that brings together accommodation, marine activities and family entertainment, on one of the most beautiful beaches in the Eastern Province.
Our projects
Destinations where memories are made, with a focus on coastal destinations and experiences that bring together stays, leisure and family activities.
Portfolio
From Palm Beach Resort on Half Moon Bay to our investment in the Fairmont Ajdan Al Khobar hotel on the waterfront.
The Waterfront · Al Khobar
Fairmont Ajdan
Shams’ investment in Fairmont Ajdan Al Khobar, the five-star luxury hotel within the Ajdan Waterfront project.
What sets our destinations apart
Four elements in every project
A site with real potential
We start from a place whose nature and appeal deserve a destination built around them.
An integrated experience
Accommodation, leisure, activities and dining in one connected offering.
Disciplined operations
Clear service, maintenance and safety standards that are measured and reviewed continuously.
Lasting value
Long-term growth that preserves the value of the asset and its surrounding environment.
What’s next
Projects under study and development
We continue to look for new sites and opportunities that meet Shams’ standards for tourism appeal and growth potential, whether through direct development or strategic partnerships with developers and operators.
Contact
Do you have a site or an investment opportunity?
We welcome conversations with landowners, developers and investors interested in tourism and leisure.